Try nothing
Buying a phone is a big risk, especially from a different brand. But what if you could try a new device without ever putting down your current one?
App Clip
Using app clip technology, we gave users a limited time to try the Nothing Phone (3)'s user interface and software.
OOH, Social Media, Print, and Guerilla
The QR code for the app clip was posted everywhere with the tagline "Try Nothing." The message was simple, but intriguing enough to drive interaction.
Experiential Event
The traveling exhibition allows attendees to not only see, but feel Nothing's ethos. Here, the phones are given to the new adopters and they have a choice: return it or don't.
