Liquid Death
Death to small Talk
Loneliness is at an all time high and the lack of meaningful conversation is a huge factor. So, what if we killed small talk?
Product
Having a real conversation is the only way to activate this coffin. Talking about the weather? Dig deeper. Debating philosophy? That's the spirit.
TV
We held a funeral for small talk so we could say goodbye once and for all. The service was seen by millions at home, putting our message out on full display.
INteractive Event
After we told our audience to GO BEYOND, it was time to give them the chance to show off their abilities, at the State Fair of Texas.
The Results
Plant-based meat is no longer seen as lesser alternative to traditional meat. Consumers can perform their best and encourage others to do the same.
The Team
Connor Hawkins
Abby Savage
MK Wright
Jack Hemphill
Tithi Patel
The ACCOLADES
2026 Augusta American Advertising Awards:
- Best of Show Overall (Ambient Media/Guerilla Marketing)
- Gold: Integrated Consumer Campaign
- Gold: Television Advertising
- Gold: Social Media Campaign
- Gold: Guerilla Marketing & Installations
- Silver: Art Direction