Google Gemini
A Compass for Education
Boring, static textbooks are a thing of the past. Now, students can study at their own pace and learn their way. 
OOH, Social Media, and Email
Seamlessly incorporated ads were shown to raise awareness for the campaign and Google’s new service, Learn Your Way. 
Experiential Event
Teachers and school administrators experienced Learn Your Way at the National Conference for Education.
Gamified Contagion
Schools across the country competed to see who could collect the most badges, with the winning schools receiving $10,000.
The Results
The underdeveloped education system now has the infrastructure to improve and give students the resources they need to succeed in school and in life.
The Team
Connor Hawkins
Kate Vesely
Ryan Stanford
Amelia Sophia Garip
Lauren Prothro