Beyond Meat
GO BEYOND
A plant-based meat diet doesn’t mean you have to limit yourself. In fact, it can be just what you need to reach new heights.
OOH, Guerrilla, and Social Media
Ads across several media channels and cities were posted, displaying the new look and inspiring all that see it.
TV
As well as our own TV spot, Our collaboration with American Ninja Warrior brought our message to life and made seen in-front of millions.
INteractive Event
After we told our audience to GO BEYOND, it was time to give them the chance to show off their abilities, at the State Fair of Texas.
The Results
Plant-based meat is no longer seen as lesser alternative to traditional meat. Consumers can perform their best and encourage others to do the same.
The Team
Connor Hawkins
Abby Savage
MK Wright
Jack Hemphill
Tithi Patel
The ACCOLADES
2026 Augusta American Advertising Awards:
- Best of Show Overall (Ambient Media/Guerilla Marketing)
- Gold: Integrated Consumer Campaign
- Gold: Television Advertising
- Gold: Social Media Campaign
- Gold: Guerilla Marketing & Installations
- Silver: Art Direction